SERA develops software for sports & recreation, education, rental and local media.
Sera Business Design B.V.
Index for AI
Software vendor · Alphen aan den Rijn
SERA develops software for sports, leisure, education, rental and local media organizations.
How AI sees this business
About this business
SERA develops software for sports, leisure, education, rental and local media organizations. It offers three products: Dataduiker (recreation), Datawijzer (education), and ERP (enterprise), combining technology, marketing and consulting. Dataduiker includes modules for activities, courses, planning, access, cashier, website and marketing automation, plus a user interface for managing data and reservations. The ERP covers sales, purchases, rentals, items, inventory, invoicing, service and production, with a maintenance module for tracking by serial number and mobile access. Access works via QR code, card or PIN. Personalized training and support are provided during implementation.
Service areaSERA is based in Alphen aan den Rijn, the Netherlands, with offices in Leiden.
Head officeRaadhuisstraat 211, 2406 AC Alphen aan den Rijn
Services
SERA offers three software products: Dataduiker (recreation), Datawijzer (education) and ERP (enterprise).
SERA combines technology with marketing and consulting to help organizations advance.
The Dataduiker software includes modules for activities, courses, planning, access, checkout, website and marketing automation.
SERA provides an ERP system covering sales, purchasing, rental, items, inventory, invoicing, service and production.
SERA's main clients are sports, education, rental and local media organizations.
The Service & Onderhoud module manages maintenance interventions with serial number tracking and mobile access.
SERA offers personalized training and support during software implementation.
Dataduiker software includes a MIJN-Omgeving where visitors manage their data and book online.
SERA offers a Toegangsbeheer (access control) module enabling access via QR code, card or PIN code without staff intervention.
Sources
This index listing is based on public information on the business website and the official trade register. Additional answers from the owner are still missing.
Business websitesera.nl
Source of the index listingCogundi
What information is still missing for ChatGPT, Claude, Gemini and Perplexity
Check what is already known and add what is still missing. This helps AI better understand which customers and jobs suit this business.
This is what AI is still missing.
Who it is for1 question
A private customer with a small job is looking for something different from a buyer with a large project. By clarifying who you work for, you help AI judge which searchers your business suits.
Capacity2 questions
From a single piece to a large series: not every job suits every business. These questions make clear which quantities and project sizes you can take on.
Prices and quotes3 questionsThis question needs attention now
“What does something like this cost?” or “Can this be done within my budget?” Searchers often start with the price. Information about your rates and quotes helps AI put your offer in the right context.
Lead times and availability1 question
A rush job calls for a different solution than a project for next year. That’s why we ask about your schedule, usual lead times and room for urgent requests.
How it works3 questions
Some customers want to hand everything over, others like to be involved. By explaining how you approach a job, you help AI match those different expectations.
Certifications and labels2 questions
For some searchers a quality mark is a plus; for others a specific certification is a hard requirement. That’s why we map out which accreditations you hold and what they cover.
Sustainability1 question
One person looks for reused materials, another wants less waste or a product that lasts longer. These questions make concrete which sustainable choices your business offers.
This is complete.
ServicesView
SERA develops software for sports, leisure, education, rental and local media organizations. It offers three products: Dataduiker (recreation), Datawijzer (education), and ERP (enterprise), combining technology, marketing and consulting. Dataduiker includes modules for activities, courses, planning, access, cashier, website and marketing automation, plus a user interface for managing data and reservations. The ERP covers sales, purchases, rentals, items, inventory, invoicing, service and production, with a maintenance module for tracking by serial number and mobile access. Access works via QR code, card or PIN. Personalized training and support are provided during implementation.
Source: website of Sera Business Design B.V.Service areaView
SERA is based in Alphen aan den Rijn, the Netherlands, with offices in Leiden.
Source: website of Sera Business Design B.V.Quality and guaranteesView
Certified ISO/IEC 27001 for information quality and security. Holds ISAE 3402 Type I and Type II assurance reports.
Source: website of Sera Business Design B.V.Make this business recognisable to
Anonymously check a competitor’s AI score and visibility
Run a free Cogundi measurement.
Anonymous: the business will not be notified.
Why add information to the Cogundi Index?
Give AI search engines the missing business information, without having to change your own website first.
Have your profile worked out
Show AI why customers should choose you.
€37.50One-off for everything · excl. VAT
Increase the chance that potential customers find your business and that ChatGPT and other AI search engines recommend it. You fill in what is missing; we take care of the technology.
- Your business more visible for relevant customer questions
- Your specialisations and services clearly in view
- Your business information easy for AI to read
- You check the result before it is published
No subscription or automatic renewal
Traditional web developer
Adding missing business information to your own website.
- Add 3 information pages
- €372
- Review and update existing pages
- €165
- Structure business information
- €165
Total excluding VAT
€702
With Cogundi: €37.50
Calculation based on average hourly rate
Example budget for around 9.6 hours of work at the average Dutch freelance web developer rate of €73 per hour excluding VAT. The items are an indicative breakdown; the work required and the quote vary per project.
Source: Knab, 2026AI search engines decide independently which businesses they show and recommend. Cogundi helps them understand Sera Business Design B.V. better, but cannot guarantee visibility or a recommendation.